Since 2017, I have served as a lead designer and brand steward for COTA, helping shape and evolve one of Central Ohio's most recognized public brands across print, digital, web, social media, environmental graphics, and integrated marketing campaigns. My work spans every stage of the creative process—from strategy and concept development to design, production, and implementation—ensuring a cohesive visual identity across customer-facing and internal communications. I have developed branding systems, advertising campaigns, websites and landing pages, social media content, vehicle graphics, signage, annual reports, brochures, presentations, digital advertising, email campaigns, and a wide range of marketing collateral that supports COTA's mission to move every life forward.

In addition to leading day-to-day creative initiatives, I have developed brands for new programs and services like COTA//Plus, COTACares, Employee Resource Groups (ERGs), and workforce development initiatives. I have created campaigns promoting transit services, community partnerships, rider education, recruitment, and special events. I have translated complex initiatives into clear, engaging visuals that strengthened brand recognition, improved customer experience, and connected thousands of riders, employees, and community members throughout Central Ohio.