Since 2017, I’ve been part of the design team behind COTA//Plus, the Central Ohio Transit Authority’s on-demand suburban sub-brand. Contributing to projects ranging from logo development and vehicle graphics to app design, print collateral, and digital campaigns, I created a cohesive brand identity and strategy that has evolved through 2025. Working alongside the team, I helped shape the look, feel, and voice of COTA//Plus across multiple platforms, ensuring consistency and engagement at every rider touchpoint.