For InfoSight, I led a comprehensive brand refresh that modernized the company's visual identity while preserving the credibility and professionalism established throughout its history. Inspired by the precision and durability of the company's signature metal barcode identification tags, I designed a clean, modern logo that reflects InfoSight's expertise in industrial asset identification and technology solutions. The identity was intentionally crafted to feel equally at home in the sterile environments of hospitals and laboratories and in the demanding, fast-paced conditions of manufacturing facilities, construction sites, and offshore oil rigs. This brand now communicates precision, reliability, and durability across every industry the company serves.

Building on the updated brand, I redesigned Infosight’s website and created a suite of marketing materials that delivered a consistent experience across digital and print. The website focused on improving user experience, simplifying complex service offerings, and guiding visitors through clear, conversion-focused content, while the supporting collateral strengthened brand recognition and equipped the sales and marketing teams with polished, effective communication tools that support customers across a wide range of technical and industrial industries.